FERRARI
Launch Night for the Ferrari 12Cilindri at Carrs, Exeter
Social Media Marketing
Ferrari
Exeter
'26
Back at Carrs Ferrari in Exeter, this time to photograph the launch of the new Ferrari 12Cilindri. Having worked with the Carrs team before, I already knew the showroom, the people and the high standard they expect. That meant less time working out where the light falls and more time catching the moments that matter: the car, the guests and the atmosphere of an exclusive evening for invited guests here in Devon.
The Brief.
Carrs wanted their 12Cilindri launch captured as it happened, from start to finish. This was a live event, and launch nights don’t come with a rehearsal. The cover comes off once, people react once, and if you’re looking the wrong way, that’s that. The brief was to document the whole evening: guests arriving, the showroom filling up and getting louder, the reveal itself and the conversations that gathered around the car afterwards. Alongside the people, Carrs needed clean, considered images of the car. The 12Cilindri carries Ferrari’s naturally aspirated V12 heritage into a sharp, modern design, and under the showroom lights it looked fantastic (I may have taken more bonnet shots than strictly necessary). The challenge was balancing both, so the images told the story of a brand experience, not just a product.
What we delivered.
A full set of event and automotive images covering the arrivals, the reveal, guest reactions, hospitality and detailed shots of the 12Cilindri, ready for Carrs to use across their website, social media and marketing.
The problem we solved.
A launch night lasts a few hours, but Carrs needed it to keep working long after the last guest left. The images give them a lasting record of the evening and show future guests and customers exactly what it feels like to be invited along. Planning a launch or showroom event in Exeter, Devon or across the South West? Get in touch.
